Optify raised $8.9M from Triangle Peak Partners, Madrona Venture Group, Mark Wachen, Bill Baker, Alan Alexrod, John Cunningham, Madrona Venture Group, Brian Goffman, Alan Axelrod, Marc Friend, David Niu, Andy Liu, and John Cunningham in 2 rounds.

Real-Time Marketing Service Optify Raises $6.1 Million    techcrunch.com Optify Announces Series A Funding    optify.net

DIYSEO raised $3.5M from FireStarter Fund, I2A Fund , and RIME Communications Capital in 3 rounds.

Diyseo Rebrands as UpCity, Picks Up $2M Second Round    pevc.dowjones.com DIYSEO Raises $1 Million, Launches Simple Service To Help Small Businesses Manage SEO    techcrunch.com Techcrunch IT    techcrunchit.com

gShift Labs raised $2.1M from GrowthWorks Capital and Ontario Centres of Excellence in 3 rounds.

gShift Labs Raises $1.1M in Series A Funding    finsmes.com FedDev Investing in Business Innovation    news.gc.ca MaRS - Investment Accelerator Fund    marsdd.com

4th aspect raised $510.8K from Rivers Capital Partners, Rivers Capital Partners, and Northstar Equity Investors in 3 rounds.